Well, it’s not an accusation I level lightly, but, I have no option but to conclude that BannersBroker is in fact a scam.
To summarize my experience with this ‘ground breaking revolution in internet advertising’:
I did the OPPOSITE of what most people are doing with BannersBroker. I didn’t sign up for an ad/pub combo, or as an advertiser. In BB-speak, an ‘advertiser’ is someone who pays them money to buy blocks (of various colours) that will get ‘filled’ with advertising from other sources. The buyer then gets a portion of the revenue made from selling this advertising.
That is the way most (if not all) of the people I have read about use BannersBroker.
But I didn’t do that.
I happen to run a high traffic website – the leading lottery site LotteryCanada.com. We get around 300k VISITORS (not hits) a month according to Google Analytics. We do well now with traditional online ad networks placing ads on our site. I thought I would use BannersBroker to see if we could make a little extra money.
So, I signed up for BannersBroker as purely a ‘publisher’. Almost immediately I ran into difficulties as no one I emailed or spoke to on their support chat seemed to understand how a publisher in their system worked. One support person said I had to pay to be a publisher. I said that was like the Wall Street Journal paying Macdonald’s to have an ad in the paper.
After a couple of weeks I was curious as to how we were doing. It was then I realised that BB offer NO STATS of any kind for publishers to see how many impressions, clicks, etc they have generated. Nor a way to see the running tally of revenue. Every other ad network we use does allow this. In real time usually.
So, I contacted BB support. I was told that BB only offer a monthly report (which of course makes it impossible to tweak the placement of ads). So I said fine. When would I get that? I was given a hard date of August 20th. That date came and went without a word from BB. So I contacted support again. I was told that their servers were undergoing some maintenance so things were delayed ‘this month’ and I would get something September 1st.
September 1st came and went and… nothing. Repeatedly chats with support failed to produce a report. No money was ever credited to our BB account (forget about any ‘real world’ bank account).
To ad to this, here are the kinds of ads we saw:
Unfortunately the only conclusion we can come to is that BannersBroker is a scam. Without publishers like us showing the ads how on earth can their ad network be making money? In addition, without advertisers buying the ad space, how can they make money?
I believe that BannersBroker is a classic ponzi scheme – people who take money out are actually just getting money from people who have bought in.
We have since removed BB from our site. I hope that anyone reading this has the good sense to stay away from BannersBroker, or, if you have already invested, take your money out if you have the chance.