The internet, and internet businesses, are decidedly America-centric. But, as most of us (i.e. the vast majority of the world’s population that doesn’t live in America) know that there is a whole world out there.
Don’t Forget About the Rest of the World!
The best thing about American businesses is that you can ‘adopt’ a whole raft of business ideas and localise them to wherever you live. America is undeniably ahead in its adoption of eMedia, eCommerce and all kinds of e-Things. But – the rest of the world will follow. Eventually.
And that means a great opportunity for you. Find a business – in the area of something you love – that is going like gangbusters in America and see if that can be adopted to where you are. Odds are that it can or something like it can.
Don’t worry about creating something that the whole world will love and use. And forget about creating something for America if you don’t live there. You live… somewhere! Make something for your local area – of even your country.
Again, as an example, this is what I did with FilmAmora. I got frustrated at hearing how my US friends had this great service (NetFlix) where they could just order any movie online and the DVD (i.e legit, high quality, all the extras like commentary tracks, etc) got delivered right to their door.
So I started my own.
There are things that are different about Spain, so it took some tweaking – localisation – to make it work. But it did.
And you can do the same. Get your inspiration from big US eBrands. See how they started out, what their good first steps were and what their early mistakes were. Learn from them, imitate them, develop and localise them.
2 responses to “There is a whole world out there”
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