Following up on my last post – about there being many countries in the world – you should also remember that there are many languages. Just take a look at this:
There are 6,800 known languages spoken in the 200 countries of the world. 2,261 have writing systems (the others are only spoken) and about 300 are represented by on-line dictionaries
So – don’t think that your target market has to be in English. Even if you live in America remember that a huge section of the population speaks a language OTHER than English as either their first or second language.
I think that bears repeating:
In America remember that a huge section of the population speaks a language OTHER than English as either their first or second language.
1 in 15 in America doesn’t speak ANY (or very limited) English. There are loads of stats I could throw your way, but basically, don’t think you need to do a site in English, even in America.
But, take a gander at these numbers:
Top 10 Languages On The Web
- English – 479mil
- Chinese – 384mil
- Spanish – 137mil
- Japanese – 96mil
- French – 79mil
- Portuguese – 73mil
- German – 65mil
- Arabic – 50mil
- Russian – 45mil
- Korean – 37mil
I think those are some pretty impressive numbers. And I can tell you from personal experience that the kinds of information that you can find on the web in English is sadly lacking even in the other top 10 languages.
Try looking up affiliate programs in a language other than English. Or Print on Demand. Or anything! Even with these staggering numbers (the top 10 represent 1.4 billion people) remember that those top 10 languages have 4.5 billion speakers! In other words, even in those languages, not even a third of them are online.
I hope you see what I am getting at.
If you string together my last post and this one it becomes – to me – clear. Learn the lessons of online business and development from the English speaking Americans. And apply it to other languages and locations.
Because remember this: your goal is to create a business you love and to make an income and a lifestyle. And, if you are a market leader in your country a larger company from a larger country may come along and snap you up when you get big enough to register on the radar.