I only discovered Gary Vaynerchuk (hereafter called Gary V) earlier this year (2015). He seems to have been around for a LONG time. He created his YouTube channel in October 2007. (I, for what it is worth – which is nothing – created mine in July 2006, so Gary’s claims of being an early adopter are not necessarily true. For the record – he DID something with his channel and I did nothing.)
Gary’s start came as ‘that wine guy’ who had a YouTube channel/show that showed taught you about wine. His personality, on camera at least, is a bit tough, rough and certainly not what you’d think a wine connoisseur would be. But he kept at it and today Gary sits atop a successful media company (VaynerMedia) and his lowly YouTube channel has at this writing over 136,000 subscribers. (I have 513 – at my level every one counts!)
Back in 2009 – long before I was paying attention, though I should have been – Gary V published Crush It. I review it in the video below. The verdict is a strong buy! The book is a how to manual on developing your online brand. And setting yourself free from working for other people.
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